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Greiner, R. P. (1971a, June 15). Election polls. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/election-polls
Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved June 13, 2024, from
Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-
Baum and Dennis (1961a, June 15). The estimation of the expected brand share of a new product. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/the-estimation-of-the-expected-brand-share-of-a-new-product