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Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
Alsem, Leeflang and Reuyl (1987a, October 26). Predicting market shares and competitive behaviour using samples of different markets . ANA - ESOMAR. Retrieved September 23, 2024, from
Katz and Leon (1987a, October 26). The price audit. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-price-audit
Shewey, Roberts and Mullen (1987a, October 26). A model to forecast the demand for a new telephone service. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-model-to-forecast-the-demand-for-a-new-telephone-service
Morgan, Pymont and Bond (1987a, September 01). The application of micro-modelling to predicting total market mix potential. ANA - ESOMAR. Retrieved September 23, 2024, from
Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion
Ehrenberg, A. S. (1987a, June 15). Buyer behaviour and new product development. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/buyer-behaviour-and-new-product-development
Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning
Rajaretnam , J. (1986a, June 15). The effects of rural component on opinion polls. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-effects-of-rural-component-on-opinion-polls