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A model to forecast the demand for a new telephone service

Date of publication: October 26, 1987

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Peter Shewey, Mick Roberts, Paul Mullen

Abstract:

This paper describes a large-scale investment in a new business telephone exchange service, called Centrex, under consideration by British Telecom pic in the UK, and the work undertaken to forecast the effect of introducing the product.

Peter Shewey

Author

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Mick Roberts

Author

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Paul Mullen

Author

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Shewey, Roberts and Mullen (1987a, October 26). A model to forecast the demand for a new telephone service. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/a-new-model-for-assessing-brand-health