Resources Library by ANA

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018

Author: Jon Puleston

September 23, 2018

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW

Authors: Samuel Kim, Matthew Sharp, Cortney Henseler

June 15, 2016

Towards 20/20 vision

Quality of research analysis has always been dependent on the individual researcher's ability to see clearly without distortion, and discern shades of difference in what they see/ perceive. This ability is particularly critical today, when data is...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

November 18, 2015

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative)  supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King

Company: Point-Blank International GmbH

October 1, 2015

Data synergy

Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf

Company: KANTAR TNS Malaysia

June 15, 2014

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big

Authors: Jeanne Danubio, Nikhil Sharma

Company: Nielsen

September 26, 2013

Error and innovation

Introduction to programme and opening keynote speaker.

Catalogue: Congress 2013: Think Big

Author: Tim Harford

June 15, 2013

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Jon Chandler

June 15, 2013

Lost in translation

The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in Asian markets. In response, a dynamic Asia-based...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Siewert, David G. Bakken

April 7, 2013