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Rice and Hofmeyr (1999a, September 01). The impact of consumers' commitment to existing brands on new product launch strategies. ANA - ESOMAR. Retrieved June 24, 2024, from
Cohen, M. (1999a, September 01). Using market research to enhance corporate innovation. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/using-market-research-to-enhance-corporate-innovation
Nurmi and Nurmilaukas (1999a, June 15). Helping newspapers compete with electronic media. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/helping-newspapers-compete-with-electronic-media
Friend and Stapylton-Smith (1999a, June 15). Through the eyes of children. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/through-the-eyes-of-children
Bosley, R. (1999a, June 15). Evaluating how radio station listeners use a radio station. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/evaluating-how-radio-station-listeners-use-a-radio-station
Furlanetto and Ceriani (1999a, June 15). The value of women's magazines for advertisers. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-value-of-women-s-magazines-for-advertisers
Schantz and Lewandowski (1999a, March 01). A global approach to marketing mix optimisation . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-global-approach-to-marketing-mix-optimisation-
Meehan, S. A. (1999a, March 01). Making intelligence count. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/making-intelligence-count
Collier and Fuller (1998a, September 01). Choose change . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/choose-change-