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The value of women's magazines for advertisers

Date of publication: June 15, 1999

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

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Authors: Paola Furlanetto, Giulia Ceriani

Abstract:

This study aims at analysing some of the most important Italian magazines for women. The survey investigates ten publications through a semiotic methodology and presents their positioning and features that makes each magazine absolutely unique - going beyond the apparent dissemination and profile homogeneity - by adopting a specific reading contract. The reference context is one of media planning with a view to enhancing the special relation which each of the magazines proposes to its readership.

Paola Furlanetto

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Giulia Ceriani

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Furlanetto and Ceriani (1999a, June 15). The value of women's magazines for advertisers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-