The value of women's magazines for advertisers

Date of publication: June 15, 1999

Abstract:

This study aims at analysing some of the most important Italian magazines for women. The survey investigates ten publications through a semiotic methodology and presents their positioning and features that makes each magazine absolutely unique - going beyond the apparent dissemination and profile homogeneity - by adopting a specific reading contract. The reference context is one of media planning with a view to enhancing the special relation which each of the magazines proposes to its readership.

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