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Using market research to enhance corporate innovation

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Michael Cohen

Abstract:

The following paper demonstrate show applied research has been used to assist companies in the identification and design of innovative solutions for developing both vibrant internal cultures and responsive external marketing and communications strategies.

Michael Cohen

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Cohen, M. (1999a, September 01). Using market research to enhance corporate innovation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-market-research-to-enhance-corporate-innovation