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Using market research to enhance corporate innovation

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Michael Cohen

Abstract:

The following paper demonstrate show applied research has been used to assist companies in the identification and design of innovative solutions for developing both vibrant internal cultures and responsive external marketing and communications strategies.

Michael Cohen

Author

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Company: QRi Consulting Ltd.

February 11, 2011

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Pawle, J. S. (2011a, February 11). Using web research technology to accelerate innovation. ANA - ESOMAR. Retrieved August 02, 2025, from


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Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

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Citation

Cohen, M. (1999a, September 01). Using market research to enhance corporate innovation. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/using-online-bulletin-boards-to-develop-high-value-corporate-strategy