Resources Library by ANA

Profiling media users

The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen

Company: KANTAR TNS Malaysia

October 20, 1998

Coordinating international research projects... Easy to say but...

Coordinating international research projects is not really easy. But it becomes much easier if and only if - the coordinating executives have the appropriate personality and culture - the sub-contractors react like partners, put their heads together...

Catalogue: Conference 1991: International Marketing Research

Author: Jean Quatresooz

June 15, 1991

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Tiziano Radaelli

June 15, 1990

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Geneviève Ville

Company: BVA Group

June 15, 1989

Territorial marketing or marketing tailored to the needs of local government (French)

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988

Authors: Caroline Lioret, Denise Vaubrun

September 1, 1988

Clustering Italian agriculture

This paper outlines the results of an integrated study carried out for I.C.I. Solplant by Burke B.I.S. in 1985 which aimed at identifying differentiated typologies of farmers on the Italian market. The study was divided into two phases: 1) The...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Alberto Garbarino, Roberto Luperini

Company: Burke, Inc.

June 15, 1987

Research for new product development

It would be convenient, not only for the purposes of this chapter but also for marketing companies generally, if new products were developed by a logical step-by-step approach by surmounting a succession of hurdles which remained constant from...

Catalogue: Consumer Market Research Handbook

Author: Colin Greenhalgh

August 1, 1986

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Pierre J. Burgaud

June 15, 1986

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Bengt Lindh

June 15, 1982