Abstract:
In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the generalities, which were substantiated at all levels of the study, but particularly at the qualitative stage, the study revealed a great deal of interesting information, not only in the results themselves, but also about the planning and organisation of such a market research project.
Research Papers
The choice of media (French)
Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Marcel Marc, Patrice Bertier
 
August 1, 1967
Research Papers
A data bank about the functioning of one urban area commercial appliance (French)
Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
 
June 15, 1989
Magazines
Revue Française du Marketing (Mars 2016)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2016
