Abstract:

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the generalities, which were substantiated at all levels of the study, but particularly at the qualitative stage, the study revealed a great deal of interesting information, not only in the results themselves, but also about the planning and organisation of such a market research project.