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Research papers

New insights from old information

In this paper experiences and results are presented in regard to marketing analyses within the dutch book publishing industry. In the first part a description is given of the general situation of the book publishing industry in Holland and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Wil J. Botman, R. H. Da Silva
June 15, 1977
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Citation

Botman and Da Silva (1977a, June 15). New insights from old information. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/new-insights-from-old-information


Research papers

Organizational problems in implementing information systems

Strategic management deals with the development of the basic ideas of the organization in order to stabilize and extend the contribution-inducement-balance of the interest groups. In this context we are only dealing with consumer benefits and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Erik Johnsen
June 15, 1977
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Citation

Johnsen, E. (1977a, June 15). Organizational problems in implementing information systems. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/organizational-problems-in-implementing-information-systems


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/summing-up


Research papers

Living with inflation

Recent rapid inflation in Britain has led to a reappraisal of their needs by newspaper readers. This has led to considerable changes in their buying habits, and consequent marked shifts in the proportions of people who buy for different reasons....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: J. Perry, M. J. Scott
December 1, 1976
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Citation

Perry and Scott (1976a, December 01). Living with inflation. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/living-with-inflation


Research papers

Circulation control by computer based and supervision models

The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: F. Schülten, Heino Stöwsand
December 1, 1976
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Citation

Schülten and Stöwsand (1976a, December 01). Circulation control by computer based and supervision models. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/circulation-control-by-computer-based-and-supervision-models


Research papers

Distribution system in Europe

Five countries will be compared. This selection is influenced by random and does not mean, that other countries and their distribution systems are unimportant or not worth describing. We only looked at the systems for consumer (mass) magazines....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: G. Sondermann
December 1, 1976
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Citation

Sondermann, G. (1976a, December 01). Distribution system in Europe. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/distribution-system-in-europe


Research papers

Empirical results along the way to a price elasticity test

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
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Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test


Research papers

Empirical results along the way to a price elasticity test (German)

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
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Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-


Research papers

Magazine circulation and market research

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Klaus May
December 1, 1976
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Citation

May, K. (1976a, December 01). Magazine circulation and market research. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/magazine-circulation-and-market-research