Resources Library by ANA

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005

Authors: Carolina Dennin, Susana Marquis

Companies: KANTAR TNS Malaysia, Unilever

October 23, 2005

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

Catalogue: Congress 2005: Making A Difference

Authors: Maarten Schellekens, Ton Otker, Reinier Heutink, Harm van Leeuwen

September 21, 2005

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina

Companies: Unilever, GfK

April 19, 2005

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams

Company: Viacom International Media Networks

April 19, 2005

What do you plan to buy in the store today?

The paper presents results from a dual study based on pre- and post interviews with 600 grocery shoppers who shopped both virtually and in real life in 'the same store'.The shoppers were asked to identify products that they had just purchased on...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Bjørn Haugland, Ingvar Tjostheim

April 19, 2005

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Mark Hoffmann

Company: GfK

April 19, 2005

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....

Catalogue: ESOMAR Panel Research Conference 2005

Author: Todd Hale

Company: Nielsen

April 17, 2005

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005

Author: Takashi Kondo

Company: INTAGE HOLDINGS Inc.

March 13, 2005

Beyond form and features

In today's fast changing mobile handset market, do consumers pay attention to brand? How easily will consumers give up their current handsets to adopt newer models?The authors analyze consumer preference data to uncover how brand impacts consumer...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Leslie Rimmer, Tom Adler, Nelson Whipple

November 7, 2004