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Kids, parents and the retail shopping dynamic

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: Viacom International Media Networks

Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams

Abstract:

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special displays, and planned vs. impulse shopping) is also explored.

Andrea Strauss

Author

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Maria Caraballo

Author

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Keisha Wright

Author

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Marsha E. Williams

Author

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Research Papers

Insights vs findings

Catalogue: Consumer Insights 2007

Author: Marsha E. Williams

Company: Viacom International Media Networks

May 7, 2007

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Citation

Williams, M. E. (2007a, May 07). Insights vs findings. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/insights-vs-findings


Research Papers

To have and have not

Catalogue: Qualitative 2007

Authors: J. Alyson Bryant, Marsha E. Williams

Company: Viacom International Media Networks

November 12, 2007

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Citation

Bryant and Williams (2007a, November 12). To have and have not. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/to-have-and-have-not


Research Papers

"Un-mommed": Can moms and their families survive?

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jane Gould, Andrea Strauss, Wynne Tyree

Company: Viacom International Media Networks

September 13, 2012

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Citation

Gould, Strauss and Tyree (2012a, September 13). "Un-mommed": Can moms and their families survive?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/-un-mommed-can-moms-and-their-families-survive-


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Citation

Strauss, Caraballo, Wright and Williams (2005a, April 19). Kids, parents and the retail shopping dynamic. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/-un-mommed-can-moms-and-their-families-survive-