Back

Kids, parents and the retail shopping dynamic

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: Viacom International Media Networks

Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams

Abstract:

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special displays, and planned vs. impulse shopping) is also explored.

Andrea Strauss

Author

This is a long description of some author details.

Maria Caraballo

Author

This is a long description of some author details.

Keisha Wright

Author

This is a long description of some author details.

Marsha E. Williams

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Strauss, Caraballo, Wright and Williams (2005a, April 19). Kids, parents and the retail shopping dynamic. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/kids-parents-and-the-retail-shopping-dynamic