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Kids, parents and the retail shopping dynamic

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: Viacom International Media Networks

Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams

Abstract:

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special displays, and planned vs. impulse shopping) is also explored.

Andrea Strauss

Author

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Maria Caraballo

Author

This is a long description of some author details.

Keisha Wright

Author

This is a long description of some author details.

Marsha E. Williams

Author

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Strauss, Caraballo, Wright and Williams (2005a, April 19). Kids, parents and the retail shopping dynamic. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/shopping-missions