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Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French). ANA - ESOMAR. Retrieved September 20, 2024, from
Papadopoulos, Marshall and Heslop (1988a, September 01). Strategic implications of product and country images. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/strategic-implications-of-product-and-country-images
Böcker and Hubel (1987a, October 26). Analysing family purchasing for better media planning. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/analysing-family-purchasing-for-better-media-planning
Erichson, B. (1987a, October 26). TESI. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/tesi
Mühlbacher and Woodside (1987a, October 26). Conjoint analysis of consumer preferences toward purchasing competing services . ANA - ESOMAR. Retrieved September 20, 2024, from
Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools
Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools (German). ANA - ESOMAR. Retrieved September 20, 2024, from
Ehrenberg, A. S. (1987a, June 15). Buyer behaviour and new product development. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/buyer-behaviour-and-new-product-development
Müller, M. (1987a, June 15). Brand/market models in the marketing decision process. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/brand-market-models-in-the-marketing-decision-process