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Research papers

The consumption pioneers (French)

Pioneer consuming is often related to income and age of the consumer. Not completely however, nor is it always true. Pioneer consuming to a certain extent covers many product groups, durables as well as small ticket items. However--specific product...

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
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Citation

Stapel, J. (1960a, June 15). The consumption pioneers (French). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-french-


Research papers

Relating personality characteristics to purchasing

In the study I am going to describe, I intended to define the population according to these characteristics and relate their personality traits to purchasing behaviour. These characteristics should be viewed in the same light in which we currently...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: A. Koponem
June 15, 1959
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Citation

Koponem, A. (1959a, June 15). Relating personality characteristics to purchasing. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/relating-personality-characteristics-to-purchasing


Research papers

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Pierre Lacoste
June 15, 1956
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Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-