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Study for non-durables consumer goods (English and French)

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Pierre Lacoste

Abstract:

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Pierre Lacoste

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-