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Study for non-durables consumer goods (English and French)

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Pierre Lacoste

Abstract:

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

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