Back

Study for non-durables consumer goods (English and French)

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Pierre Lacoste

Abstract:

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Pierre Lacoste

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Consumer durables

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Glen L. Urban, John R. Hause

 

June 15, 1984

×

Citation

Urban and Hause (1984a, June 15). Consumer durables. ANA - ESOMAR. Retrieved May 05, 2025, from


https://ana.esomar.org/documents/consumer-durables


Research Papers

Advertising for consumer durable goods

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: H. A. van Stiphout

Company: Philips International

June 15, 1967

×

Citation

van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved May 05, 2025, from


https://ana.esomar.org/documents/advertising-for-consumer-durable-goods


Research Papers

The dilemmas of the durables researcher

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: David Hawkins

 

June 15, 1992

×

Citation

Hawkins, D. (1992a, June 15). The dilemmas of the durables researcher. ANA - ESOMAR. Retrieved May 05, 2025, from


https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved May 05, 2025, from


https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher