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Study for non-durables consumer goods (English and French)

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Pierre Lacoste

Abstract:

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Pierre Lacoste

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Consumer durables

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Authors: Glen L. Urban, John R. Hause

 

June 15, 1984

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Urban and Hause (1984a, June 15). Consumer durables. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/consumer-durables


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Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: H. A. van Stiphout

Company: Philips International

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van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/advertising-for-consumer-durable-goods


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Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: David Hawkins

 

June 15, 1992

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Hawkins, D. (1992a, June 15). The dilemmas of the durables researcher. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher


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Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher