Resources Library by ANA

Preparing for the new era

To adapt and thrive in an ever-evolving world, businesses in Latin America must be willing to look at alternative research methodologies to make sense of dynamic and complicated consumer segments. Of the new research techniques circulating and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Dan Hill

Company: Sensory Logic

May 3, 2012

The kids are alright! The global family today

Family fusion, cohesion and roles have changed rapidly in recent times, unlike previous generations, decision making within families across a wide range of issues and brand purchase is almost entirely collaborative. The generation gap is closed and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Noel Gladstone

Company: Viacom International Media Networks

May 3, 2012

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Bernie Malinoff, Jon Puleston

October 26, 2011

Understanding the implicit in shopper behaviour

The Point of Sale (POS) is becoming an increasingly important touch point. In recent years there has been an increasing demand for methodologies which are capable of looking beyond what consumers are able to tell on the explicit level. This paper...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Michael Schiessl, Sven Diekmann

Company: eye square

March 1, 2011

The social media leap

This paper documents 'current practice' in terms of social media integration into marketing strategy based on a quantitative survey of over 240 organisations. It then makes recommendations for 'best practice' by drawing on existing tested marketing...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Gavin Klose, Karen Nelson-Field

October 21, 2010

The dots can only be connected with a tune!

Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...

Catalogue: Online Research 2010: E-Universe

Authors: Claudia Suárez-Gapp, Frank Hofmann

Companies: Nielsen, Nestlé

October 19, 2010

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Author: Yvonne van Veen

Company: Philips International

March 4, 2009

Assessing shifts in shopper purchase behaviour

Nearly one decade into the 21st century, we have witnessed a seismic shift in how consumers gain access to and leverage information and each other. While the digital impact has been felt across many industries and sectors, one of the most profoundly...

Catalogue: Congress 2008: Frontiers

Author: Philip C. Bonanno

Company: The Leading Edge

September 26, 2008

How does advertising affect loyalty?

Understanding and measuring advertising and buyer loyalty have both been on marketers' agendas for many decades. However, the act of bringing the two agendas together has been limited due to the data requirements associated with doing so...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

June 1, 2008