How far is too far?

Date of publication: October 26, 2011

Abstract:

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around 'when' and 'how' there are differences which must be taken into account. Demonstrating an ability to take a 'methodologically-agnostic' position and to highlight key learning that can advance industry dialogue, this paper will provide you with a true awareness of the implications for the future of market research online design.

Bernie Malinoff

Author

This is a long description of some author details.

Jon Puleston

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF