Abstract:
The Point of Sale (POS) is becoming an increasingly important touch point. In recent years there has been an increasing demand for methodologies which are capable of looking beyond what consumers are able to tell on the explicit level. This paper provides a new methodology that visualizes and analyses eye tracking and locomotion data in a unique manner. Using eye square's theoretical framework of shopper behaviour at the POS, general insights are provided from 14 studies conducted with over 1,000 respondents.
This could also be of interest:
Research Papers
Assessing shifts in shopper purchase behaviour
Catalogue: Congress 2008: Frontiers
Author: Philip C. Bonanno
Company: The Leading Edge
September 26, 2008
Research Papers
Shopper sentiments and the environment
Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Vincenzo Ciummo, Scott Young
Company: Perception Research Services International
March 4, 2009
Videos
Applying AI to real shopper behaviour in real stores
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Simon Ford
Company: Shopper Intelligence
November 2, 2020
