Resources Library by ANA

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023

Authors: Chris Moschos, Alice King, Andrew Therkelsen

September 27, 2023

Social Video Listening - The Next Gen of Social Listening

Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...

Catalogue: Congress 2022: 75th Anniversary

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Companies: COTY, The Social Wire

September 26, 2022

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Lida Huji

November 11, 2018

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary

Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones

Company: VoxPopMe Ltd

September 4, 2017

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Ray Poynter, Patricia Quigley

Company: KANTAR TNS Malaysia

October 28, 2001

West meets East

The paper describes key Japanese cultural aspects and the impact these may have when conducting focus group and one-to-one research methodologies. Many Western marketers (and Japanese, too) maintain a strong stereotype that you can't do that in...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Debbie Howard, Yumiko Nishigawa, Sue Pierssene

October 28, 2001

Who's afraid of the wolf?

The following paper illustrates a methodological tool that addresses children’s targets, in pre-school (5 - 6 years), and early-primary-school age (up to 8 years). It “facilitates” the gathering of useful-to-researcher indications, and...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Viviana Codemo

Company: marea_marketing research & analysis

October 28, 2001

ZOOM! Creating new interactive media platforms for children

This paper examines how WGBH and Applied Research and Consulting LLC conducted collaborative research that identified strategies for transforming ZOOM, a highly successful 1970s children's educational television show, into one of the most exciting...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Kate Taylor, Michael Cohen, Pat Tobin, Pamela Laws

September 23, 2001

Ready, fire... aim

This paper argues that semiotic and cultural analysis is the best and quickest way to first assess what is going on in any marketplace, before embarking on any other kind of developmental consumer research. It shows why this form of investigation is...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Monty Alexander

September 23, 2001