Resources Library by ANA

The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish)

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President of Mexico. Qualitative research provided the...

Catalogue: Latin America 2001

Authors: Guido Lara, Soledad Rojas

May 1, 2001

The contribution of qualitative research to the presidential campaign of Vicente Fox

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President of Mexico. Qualitative research provided the...

Catalogue: Latin America 2001

Authors: Guido Lara, Soledad Rojas

May 1, 2001

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001

Author: Alain Mizrahi

May 1, 2001

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Fiona Jack, Bas Homans

Companies: Green Light International, MARE

September 1, 2000

Qualitative computing for marketing and business

In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to discover new meanings in accounts or interpret...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Tom Richards, Lyn Richards

September 1, 2000

European children talk about animated cartoons

The research described in this paper consisted of a qualitative survey conducted in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12years, all of whom watch...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

August 1, 2000

Designing questions for children

To put this paper into its correct context: ‘should we really be conducting quantitative research with children?’The answer is that for all practical purposes we cannot. We have to accept and recognise the limitations of the data we can...

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Paul A. Mayes

August 1, 2000

The shock of the new

In the last decade there have been a number of potentially significant technological innovations in qualitative marketing research. The aim of this paper is to help clients and qualitative researchers evaluate how if at all such technological...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Andy Barker, Clive Nancarrow

September 1, 1999

Traditional VS. new millenium distribution channels

This paper provides attitudinal information collected from mutual fund investors in the United States and Europe regarding various traditional and emerging distribution channels. The author proposes that channels be redefined according to whether...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Marcia Selz

September 1, 1999