Abstract:
To put this paper into its correct context: âshould we really be conducting quantitative research with children?âThe answer is that for all practical purposes we cannot. We have to accept and recognise the limitations of the data we can collect, and interpret it in that light.However, to be able to interpret it we need to conduct a preliminary qualitative pilot study, or at least know the product field well.
Research Papers
Experiences with two types of scales for measuring attitudes
in children's market research
Catalogue: Seminar 1978: Researching Children
Author: Eberhardi Lebender
 
October 1, 1978
Research Papers
Designing questions for children
Catalogue: Seminar 1980: Children And Young People
Author: Paul A. Mayes
 
June 15, 1980
Research Papers
Value for money
Catalogue: Seminar 1980: Children And Young People
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1980
