European children talk about animated cartoons

Date of publication: August 1, 2000

Abstract:

The research described in this paper consisted of a qualitative survey conducted in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12years, all of whom watch television every day (from a minimum of one hour to a maximum of three hours a day). The Kid speak methodology was used to obtain the data.

Andrea Bielli

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Licia Brembati

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Daniela Piccone

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