Abstract:
The research described in this paper consisted of a qualitative survey conducted in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12years, all of whom watch television every day (from a minimum of one hour to a maximum of three hours a day). The Kid speak methodology was used to obtain the data.
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The shepherd and the cowboy
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Othman Ouazzani, Nandini Roy
Company: The Coca-Cola Company
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Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Dipen Mehta, Daksha Desai
 
October 28, 2001
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Insights at work
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Vishal Tikku, Rajesh Parupalli
Company: Unilever
March 30, 2003
