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Research papers

Is technology eating qualitative research?

This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ellen Baron, Ben White
Company: Ruby Cha Cha
November 18, 2015
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Citation

Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-


Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Research papers

Always on research

In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Anouk Willems
Company: InSites Consulting
March 17, 2013
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Citation

Willems, A. (2013a, March 17). Always on research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/always-on-research


Research papers

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe
Company: Air France-KLM Group
November 8, 2012
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Citation

Hageman, De Ruyck and Verhaeghe (2012a, November 08). Doing more with less. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/doing-more-with-less