Abstract:
We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating on-the-go as subject of our research study: a topic area that allowed us to really "pressure test" the method and technology used. Our findings are very encouraging and clearly indicate that this approach and the technical setup is very suitable for the entire region and that it provides valuable and highly granular insights. We'll share and discuss our detailed findings and the methods used.
Research Papers
Modern killer disease uncovered
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Nico Jaspers, Wander Meijer
Company: Dalia Research
June 15, 2015
Research Papers
Are you paying attention?
Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
Case Studies
Steering healthier lifestyles
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
November 16, 2016
