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Research papers

The 'new' qualitative research: The reasons why?

This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984E.S.O.M.A.R. Rome Congress.

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
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Citation

Cooper, P. (1987a, January 01). The 'new' qualitative research: The reasons why?. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-reasons-why-


Research papers

Qualitative research and motivation research

Qualitative research is usually exploratory or diagnostic. It involves small numbers of people who are not sampled on a probabilistic basis. They may. however, be selected to represent different categories of people from a given target market or...

Catalogue: Consumer Market Research Handbook
Author: Peter Sampson
August 1, 1986
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Citation

Sampson, P. (1986a, August 01). Qualitative research and motivation research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-motivation-research


Research papers

The application of the N.L.P. (Neurolinguistic Programming) to qualitative research

This paper sets out to illustrate the application of N.L.P. to qualitative research and in particular to communication. It was born a year ago from a number of factors: first and foremost the growing difficulty in learning, even by means of the...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Mimma Novelli, Gianni Fortunato
June 15, 1986
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Citation

Novelli and Fortunato (1986a, June 15). The application of the N.L.P. (Neurolinguistic Programming) to qualitative research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-application-of-the-n-l-p-neurolinguistic-programming-to-qualitative-research


Research papers

International qualitative research

This paper outlines the most frequent and crucial problems, difficulties and misunderstandings encountered by both clients and research agencies in numerous international qualitative projects. Our point is that, while national stereotypes prevailing...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Frederique Thureau
June 15, 1986
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Citation

Thureau, F. (1986a, June 15). International qualitative research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/international-qualitative-research-2776


Research papers

Getting the basics right

The first part of the paper puts the case for undertaking qualitative research within a comprehensive model of consumer dynamics that cover the basics of product and brand use and choice. It discusses the role of qualitative research in going beyond...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1986
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Citation

Sampson, P. (1986a, June 15). Getting the basics right. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/getting-the-basics-right


Research papers

How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar

The paper describes a qualitative research project on sugar which was carried out in Italy in 1982. In the years immediately prior to the survey overall sugar sales in Italy had begun to decline slightly while the product had been acquiring negative...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Graziella Messina
June 15, 1986
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Citation

Messina, G. (1986a, June 15). How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/how-qualitative-methods-of-research-contributed-to-creating-a-communicational-campaign-to-modify-the-image-of-sugar


Research papers

Tell me a story! (German)

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Gerhard Batz
Company: PSYMA
June 15, 1986
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Citation

Batz , G. (1986a, June 15). Tell me a story! (German). ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/tell-me-a-story-german-


Research papers

The potential for gold jewellery in the Middle East

This paper describes the application of qualitative research in a project to investigate the existing market and the potential for gold jewellery in the Middle East. The first section sets outs the background to the project and the objectives. Then...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: George V. Vassiliou, Rosemary Taylor
Company: MEMRB
June 15, 1986
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Citation

Vassiliou and Taylor (1986a, June 15). The potential for gold jewellery in the Middle East. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-potential-for-gold-jewellery-in-the-middle-east


Research papers

Tell me a story!

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Gerhard Batz
Company: PSYMA
June 15, 1986
×

Citation

Batz , G. (1986a, June 15). Tell me a story! . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/tell-me-a-story-