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The 'new' qualitative research: The reasons why?

Date of publication: January 1, 1987

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Peter Cooper

Abstract:

This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984 E.S.O.M.A.R. Rome Congress.

Peter Cooper

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Research Papers

The new qualitative technology

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Peter Cooper

 

January 1, 1987

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Citation

Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-technology


Research Papers

The paradox of 'the new qualitative research'

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Stephen Wells, Tony Lunn

 

June 15, 1986

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Citation

Wells and Lunn (1986a, June 15). The paradox of 'the new qualitative research' . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-paradox-of-the-new-qualitative-research-


Research Papers

The 'new' qualitative research: The how?

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: ESOMAR B.V.

 

January 1, 1987

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Citation

B.V., E. (1987a, January 01). The 'new' qualitative research: The how?. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-how-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Cooper, P. (1987a, January 01). The 'new' qualitative research: The reasons why?. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-how-