Abstract:
This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984 E.S.O.M.A.R. Rome Congress.
Date of publication: January 1, 1987
Author: Peter Cooper
Abstract:
This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984 E.S.O.M.A.R. Rome Congress.
This is a long description of some author details.
Wells and Lunn (1986a, June 15). The paradox of 'the new qualitative research' . ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-paradox-of-the-new-qualitative-research-
Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-new-qualitative-technology
Barker and Nancarrow (1999a, September 01). The shock of the new . ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-shock-of-the-new-
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Cooper, P. (1987a, January 01). The 'new' qualitative research: The reasons why?. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-shock-of-the-new-