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Research papers

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016
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Citation

Cowan and Chakrabarti (2016a, September 22). NextGen. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/nextgen-8885


Research papers

The supreme sensory experience

The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms...

Catalogue: Congress 2008: Frontiers
Author: Bertil Hultén
September 26, 2008
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Citation

Hultén, B. (2008a, September 26). The supreme sensory experience. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-supreme-sensory-experience


Research papers

Harnessing consumer and market trends to drive the category

This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: John Storey
October 26, 2003
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Citation

Storey, J. (2003a, October 26). Harnessing consumer and market trends to drive the category . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/harnessing-consumer-and-market-trends-to-drive-the-category-