The supreme sensory experience

Date of publication: September 26, 2008

Author: Bertil Hultén

Abstract:

The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms of sense expressions, sensations and sensors in relation to sensorial strategies of a firm. Research findings and conclusions from a study on how the human senses are applicable in marketing will be presented.

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