Abstract:
The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms of sense expressions, sensations and sensors in relation to sensorial strategies of a firm. Research findings and conclusions from a study on how the human senses are applicable in marketing will be presented.
This could also be of interest:
Videos
Sensory semiotics
Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Fiona McNae
 
June 15, 2015
Videos
The sensory safari
Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
 
June 15, 2015
Research Papers
Sensory semiotics
Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Clara Origlia
Company: Market Dynamics International srl
March 16, 2003
