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Videos

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christiane Reimann, Frank Buckler
September 8, 2019
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Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702


Videos

Live lens: Getting closer to consumers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ellie Inman, Emma Bennett
Company: Sky Limited
September 8, 2019
×

Citation

Inman and Bennett (2019a, September 08). Live lens: Getting closer to consumers. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/live-lens-getting-closer-to-consumers