Live lens: Getting closer to consumers

Date of publication: September 8, 2019

Company: Sky Limited

Abstract:

As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to express real-time reactions to live content using emoji's memes, videos, and traditional IM messages, and gives stakeholders real-time agile feedback to inform their social media and marketing strategies as quickly.

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