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Can social listening replace surveys?

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

Abstract:

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Christiane Reimann

Author

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Frank Buckler

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Research Papers

Can social listening replace surveys?

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Frank Buckler, Christiane Reimann

 

September 8, 2019

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Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys-


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Social Video Listening - The Next Gen of Social Listening

Catalogue: Congress 2022: 75th Anniversary

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Companies: COTY, The Social Wire

September 26, 2022

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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening


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How to integrate data from online surveys with social listening & analytics

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Michalis Michael, Divya Radhakrishnan

Companies: Nielsen, DigitalMR Ltd

June 15, 2017

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Citation

Michael and Radhakrishnan (2017a, June 15). How to integrate data from online surveys with social listening & analytics. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/how-to-integrate-data-from-online-surveys-with-social-listening-analytics


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Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/how-to-integrate-data-from-online-surveys-with-social-listening-analytics