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Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-


Research papers

Some aspects of marketing research in Czechoslovakia

During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
August 1, 1967
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Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia


Research papers

Introduction of the panel method into industrial market research (German)

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
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Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research (German). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research-german-


Research papers

New products and market research

The degree of newness or innovation of a new product may vary greatly - ranging from a new brand in an established product field, which differs only slightly from existing brands in the product category, to a product involving an entirely new...

Catalogue: The European Marketing Research Review 1967
Author: Robert L. Day
August 1, 1967
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Citation

Day, R. L. (1967a, August 01). New products and market research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/new-products-and-market-research


Research papers

Introduction of the panel method into industrial market research

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
×

Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research


Research papers

Some aspects of marketing research in Czechoslovakia (French)

During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
August 1, 1967
×

Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia (French). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia-french-


Research papers

The importance of market research in marketing management

The concept of marketing management contains two basic ideas. One is that of the "decision mind" (being physically limited to one or several persons), and the other is that of the executive team which consists generally of a larger or smaller number...

Catalogue: The European Marketing Research Review 1967
Author: Emilio Amal
August 1, 1967
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Citation

Amal, E. (1967a, August 01). The importance of market research in marketing management. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-marketing-management


Research papers

The German tourism

The subject of this paper is a double one. The first intention is to try to find out what the Germans have done and are doing as far as travel and tourism is concerned and in the second part of this paper I want to develop some ideas of what might be...

Catalogue: Seminar 1967: Travel and Tourism
Author: Günter Lott
June 15, 1967
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Citation

Lott, G. (1967a, June 15). The German tourism . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-german-tourism-


Research papers

Market research in Eastern Europe

It is interesting to note that market research in all Eastern European countries has gone through similar stages of development. It began with simple household panels, followed by larger retail traders' panels and then became market research proper.

Catalogue: The European Marketing Research Review 1966
Author: Paul Zieber
August 1, 1966
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Citation

Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/market-research-in-eastern-europe