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Market research in Eastern Europe

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Author: Paul Zieber

Abstract:

It is interesting to note that market research in all Eastern European countries has gone through similar stages of development. It began with simple household panels, followed by larger retail traders' panels and then became market research proper.

Paul Zieber

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved August 01, 2025, from


https://ana.esomar.org/documents/market-research-in-eastern-europe