Abstract:
During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.
Date of publication: August 1, 1967
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
Abstract:
During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.
This is a long description of some author details.
Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia
Woynar, Gower and Lagioni (1969a, March 05). Some psychological aspects in industrial marketing . ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/some-psychological-aspects-in-industrial-marketing-
Pickard and Biggs (1976a, June 15). Aspects of agricultural marketing. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/aspects-of-agricultural-marketing
Type | Title | Authors |
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Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia (French). ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/aspects-of-agricultural-marketing