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Research papers

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe
Authors: Charles Pearson, Vicki Kateley
October 19, 2010
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Citation

Pearson and Kateley (2010a, October 19). Why are we trying to create new communities for market research purposes?. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/why-are-we-trying-to-create-new-communities-for-market-research-purposes-


Research papers

The future of brand tracking must be leaner and more focused

This paper describes a radical new approach to tracking research. As an industry, we need a paradigm shift and a change in expectations of the client in particular. This approach entails: shorter, more focused questionnaires (part of a fully modular...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Patel, A. (2010a, September 15). The future of brand tracking must be leaner and more focused. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-future-of-brand-tracking-must-be-leaner-and-more-focused


Research papers

The collective brain

This paper defines the concept of 'the collective' and through a case study, illustrates the leading companies that are implementing it, highlights the implications to research firms and offers strategies for competing in this new landscape. The...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Rex Briggs
September 15, 2010
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Citation

Briggs, R. (2010a, September 15). The collective brain. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-collective-brain


Research papers

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Thomas Methner
Company: ISM GLOBAL DYNAMICS GmbH
September 15, 2010
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Citation

Methner, T. (2010a, September 15). Welcome to the house of research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/welcome-to-the-house-of-research


Research papers

DIY - New life or the death of research?

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lucy Davison, Richard Thornton
Companies: Keen as Mustard Marketing, Cint AB
September 15, 2010
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Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-


Research papers

From the Iliad to Odyssey

The market research profession has been consciously trying to evolve from a provider of data to a generator of insights and a consultant to management. The success of this transformation has been spotty and its pursuit may mask the need for more...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: C. Frederic John
Company: MasterCard
September 15, 2010
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Citation

John, C. (2010a, September 15). From the Iliad to Odyssey . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/from-the-iliad-to-odyssey-


Research papers

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). Interviewing children and young people. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/interviewing-children-and-young-people


Research papers

The marketing research as renaissance man

A great deal of the current discussion and debate concerning the modern marketing researcher, his/ her skill set/mind set, as well as his/her role within the discipline has focused on the various research agencies, client organizations, and the...

Catalogue: Congress 2007: Excellence
Author: Michael Francesco Alioto
Companies: Market Probe International Inc.,
September 16, 2007
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Citation

Alioto, M. (2007a, September 16). The marketing research as renaissance man. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-marketing-research-as-renaissance-man


Research papers

Selecting and hiring qualitative researchers

This paper discusses the paradigm when it comes to selecting and hiring qualitative researchers. As with all business, the quality of the work is extremely dependent on the type of people within the organisation. Research agencies have a tendency to...

Catalogue: Qualitative 2005
Author: Rob Does
Company: ITHAKA research
November 25, 2005
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Citation

Does, R. (2005a, November 25). Selecting and hiring qualitative researchers. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/selecting-and-hiring-qualitative-researchers