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El-Tigi and Wafai (1992a, June 15). Localization versus standardization of global advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/localization-versus-standardization-of-global-advertising
Kapferer, J. (1992a, June 15). How global are global brands?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-global-are-global-brands-
Becker, P. (1991a, June 15). Standardization of health measurement for different indications. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/standardization-of-health-measurement-for-different-indications
Cooper, P. (1990a, September 01). Internationalisation of qualitative research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/internationalisation-of-qualitative-research
Klein, P. (1990a, June 15). Global advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/global-advertising
Lekeu, M. (1990a, June 15). Research requirements of a mail order house. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/research-requirements-of-a-mail-order-house
Huisman, D. (1990a, June 15). Standardizing research in a heterogeneous Europe?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/standardizing-research-in-a-heterogeneous-europe-
B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved September 24, 2024, from
Cathelat and Wyss (1989a, September 01). A new segmentation tool for marketing in the 90's. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-new-segmentation-tool-for-marketing-in-the-90-s