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The ARF audit of procedures for media audience research studies

Date of publication: January 1, 1990

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

Abstract:

This report describes a new framework for ARF audits of media audience research surveys. The goals of the new framework which is called “The ARF Audit of Procedures” are to expedite and standardise the auditing process and reporting and to provide a separate, improved organisational and conceptual framework for use, evaluation, and interpretation of audit findings.

ARF (Advertising Research Foundation) B.V.

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Research Papers

The ARF audit of procedures for media audience research studies

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

January 1, 1990

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Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies


Research Papers

ARF guidelines for newspaper audience studies

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

January 1, 1990

×

Citation

B.V., A. (1990a, January 01). ARF guidelines for newspaper audience studies. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/arf-guidelines-for-newspaper-audience-studies


Research Papers

ARF model for evaluating media

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

June 15, 1990

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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


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Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-