Resources Library by ANA

Research World (April 2008)

Much of innovation has been occasioned by the impact of the internet on our business, as we seek to come to terms not only with the power ofthe web itself but the amazing societal and generational changes that it has created. As social networking has...

Catalogue: Research World 2008

Author: ESOMAR B.V.

April 1, 2008

Research World (November 2007)

The demarcation between what is currently regarded as qualitative or quantitative research has been blurring for some time now. So-called ‘non-traditional’ methods of research are on the rise. Two apparently opposing undercurrents dominate...

Catalogue: Research World 2007

Author: ESOMAR B.V.

November 1, 2007

Research World (February 2007)

Research - more than any other discipline - provides objective insight into the domain-specific dynamics of business, that it reduces uncertainty, helps to solve marketing problems, and makes a contribution to improving effectiveness and performance....

Catalogue: Research World 2007

Author: ESOMAR B.V.

February 1, 2007

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006

Author: ESOMAR B.V.

October 1, 2006

Research World (February 2006)

Market research has also been transformed and has accelerated, especially online. As a medium for collecting data, the Internet undeniably offers a number of advantages -in addition to speed, it also helps to bridge distances bringing proximity....

Catalogue: Research World 2006

Author: ESOMAR B.V.

February 1, 2006

Research World (November 2005)

Market researchers generally have their own ideas about what they do. For some it’s a question of solid data collection, for others it's more a matter of providing advice and interpretation based on aggregated information. In addition, there are...

Catalogue: Research World 2005

Author: ESOMAR B.V.

November 1, 2005

The mobile Internet revolution and its implications for research

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform. This paper illustrates with three case...

Catalogue: ESOMAR Net Effects 2001

Author: Jamies Cattell

February 11, 2001

Revue Française du Marketing 2001 (N. 181)

La diversité des articles présentés dans ce premier numéro de l'année 2001,révèle une profonde unité caractérisée par deux thèmes:1) La contribution de la sémiotique aux sciences sociales etau marketing; les...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

January 1, 2001

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Fiona Jack, Bas Homans

Companies: Green Light International, MARE

September 1, 2000