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Research papers

New Technologies Call for Discussion

We live in a time of VUCA (volatility, uncertainty, complexity, and ambiguity). It is difficult to predict the future as an extension of the present, because so many things happen that are impossible to predict. Who could have predicted the COVID-19...

Catalogue: Asia Pacific 2023 - Innovation
Author: Noriko Kishida
November 22, 2023

Webinars

How to design and execute online research

COVID-19: The emergence and spread of this virus have forced us to make changes in our behavior like no other event in recent history. Economic conditions in many countries, including Indonesia, have decreased significantly. Economic turnover has...

Catalogue: Webinars 2020
Authors: Saurabh Sardana, Jonathan Lai
Companies: Blackbox Research Pte Ltd, Dynata
May 14, 2020

Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020

Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016

Magazines

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009
Author: ESOMAR B.V.
October 1, 2009

Magazines

Research World (September 2009)

In this issue, we unabashedly celebrate the creativity of research. This time, we are rummaging through the toolboxes of anthropology, ethnography, behavioural economics and the neurosciences and allying what we find with new technologies to produce...

Catalogue: Research World 2009
Author: ESOMAR B.V.
September 1, 2009

Magazines

Research World (November 2008)

The world around us seems to be in meltdown. While banks collapse and the credit markets freeze up. governments are scrambling to avert a replay of the 1930s. In the centre of the storm, middle classes around the world shiver and wonder what the...

Catalogue: Research World 2008
Author: ESOMAR B.V.
November 1, 2008

Magazines

Revue Française du Marketing (Juillet 2008)

Le numéro de la RFM que nous vous servons aujourd'hui se compose de quatrearticles, dont les deux premiers, traduits de l'anglais, représentent la pensée européenne sur l'évolution des études, tandis que les deux...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2008

Magazines

Research World (June 2008)

Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online...

Catalogue: Research World 2008
Author: ESOMAR B.V.
June 1, 2008