Resources Library by ANA

Moving power, not stopping power

This paper describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the...

Catalogue: Congress 2017: Visionary

Authors: Orlando Wood, Alex Hunt, Tom Ewing

Company: System1 Research Ltd

September 4, 2017

Retail's next top model

Marketers have always asked researchers for a model that represents consumer decision-making in an easy-to-work-with format. Naturally, researchers have tried to simplify the real life context to an often-linear step-by-step process, from need via...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Lilli Mix, Janine Katzberg

Company: Happy Thinking People

November 18, 2015

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?

Author: Darren Fleetwood

September 10, 2014

Happy shoppers

In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo

Company: Deka Marketing Research

May 13, 2014

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big

Authors: Thaddeus R. F. Fulford-Jones, Eric H. Weiss

September 26, 2013

Regional adaptation of multinationals

There is no doubt that poor public opinion generally has a negative impact on business. In fact, one-third (33%) of Quebecers surveyed by leger Marketing admit that their shopping habits are influenced by other people’s opinion of the stores...

Catalogue: Congress 2008: Frontiers

Authors: Serge Lafrance, Yanik Deschênes, Terence Flynn

Company: Leger

June 15, 2008

Can you reduce product assortment?

A main feature of the category management process is the search for an optimal assortment. Improving the assortment is assumed to lead to faster turns, higher profits, and greater customer satisfaction.This paper presents a series of case studies...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Stephen P. Needel

April 19, 2005

Unleashing the power of place

Advertising in shopping malls offers an unparalleled opportunity to communicate to consumers when they are close to point of purchase and perhaps more receptive to the message.However, two principal issues limit demand for this medium. The first...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Howard Parry-Husbands, Sharyn Smith

June 14, 2004

Retailing in the city centre

Studies on city streetscapes are relatively rare in the retail literature despite the fact that retail offerings at any point in time are good barometers of societal consumption and important in understanding the changing urban experience. This...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Don O'Riordan, Edmund O'Callaghan

October 26, 2003