Back

Can you reduce product assortment?

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Stephen P. Needel

Abstract:

A main feature of the category management process is the search for an optimal assortment. Improving the assortment is assumed to lead to faster turns, higher profits, and greater customer satisfaction. This paper presents a series of case studies which show that assortments can be reduced, refined, and optimized. With category uniqueness a roadblock to a general 'theory' of assortment, a set of guidelines for improving the category assortment is presented.

Stephen P. Needel

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research for more effective product assortment decisions

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Company: Philips International

June 15, 1984

×

Citation

Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-for-more-effective-product-assortment-decisions


Research Papers

Range and assortment policies

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Patrick McAnally

 

August 1, 1975

×

Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/range-and-assortment-policies


Research Papers

Optimal assortment and planogram development

Catalogue: Retail 2007

Author: Ian Addie

Company: Nunwood

February 19, 2007

×

Citation

Addie, I. (2007a, February 19). Optimal assortment and planogram development. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Needel, S. P. (2005a, April 19). Can you reduce product assortment? . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development