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Research papers

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
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Citation

Ochoa and Paura (2018a, November 11). The value of machine learning in privacy. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy-9493


Videos

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
×

Citation

Ochoa and Paura (2018a, November 11). The value of machine learning in privacy. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy


Research papers

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
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Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/re-imagining-the-client-side


Videos

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
June 15, 2013
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Citation

Thompson and McLean (2013a, June 15). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous


Research papers

Against all odds!

The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Dirk Frank, Marcus Neureiter
Company: GSK
March 3, 2010
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Citation

Frank and Neureiter (2010a, March 03). Against all odds!. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/against-all-odds-


Research papers

Moving forward with innovative research technology

In this paper, the authors take as their theme the growth of new product development research technology, and in particular simulated test market modeling in the U.S.A. Emphasis is not placed on the various models themselves but on the uses and...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: David Pring, Robert J. Burgess
June 15, 1988
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Citation

Pring and Burgess (1988a, June 15). Moving forward with innovative research technology. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/moving-forward-with-innovative-research-technology


Research papers

Marketing research in planning East-West industrial co-operation

Some ideas will be discussed on the marketing research related to the East-West industrial cooperation of Companies in the West - with detailed knowledge on the situation and characteristics of the potential East partners. In the course of discussion...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Gábor Hoványi
September 1, 1974
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Citation

Hoványi, G. (1974a, September 01). Marketing research in planning East-West industrial co-operation. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation