Back

Marketing research in planning East-West industrial co-operation

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Gábor Hoványi

Abstract:

Some ideas will be discussed on the marketing research related to the East-West industrial cooperation of Companies in the West - with detailed knowledge on the situation and characteristics of the potential East partners. In the course of discussion four sequential planning stages of marketing research will be distinguished: 1. Survey and weighting of advantages and risks; 2. Survey of macro-economical and company "background"; 3. The complex analysis of advantages, risks and company "background" and 4. Planning the marketing research of the West company.

Gábor Hoványi

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hoványi, G. (1974a, September 01). Marketing research in planning East-West industrial co-operation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation