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Research papers

Post-seminar comments

Marketing Research has proven great value for Migros in the day-to-day business. Migros could base several important product decisions on research studies. In retrospective we can say that these decisions, based on marketing research, have shown...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: P. Buchert, P. Hochuli
April 1, 1974
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Citation

Buchert and Hochuli (1974a, April 01). Post-seminar comments. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/post-seminar-comments


Research papers

Can research join in the creative process?

In this paper we are presenting a view of what is for us so far the best approach to research in the creative process. We are doing this because we believe there may be many others who work in the same way as we do, more or less by instinct. It may...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robin T. J. Tuck, Jill Firth
November 28, 1973
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Citation

Tuck and Firth (1973a, November 28). Can research join in the creative process?. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/can-research-join-in-the-creative-process-


Research papers

Marketing research & innovation

A new product development and market successful introduction is always the result of a very complex process. A long time has elapsed since the initial idea, which may have come from the research people, the sales force or the general management. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: J. P. Mayeur
September 1, 1973
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Citation

Mayeur, J. P. (1973a, September 01). Marketing research & innovation. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/marketing-research-innovation


Research papers

Planning and optimising investment in stores

This paper examines the contribution of market research to the location, development and appraisal of individual stores. More attention is new being devoted to this topic as a result of certain trends in European retailing.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: M. S. Mons
September 1, 1973
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Citation

Mons, M. S. (1973a, September 01). Planning and optimising investment in stores. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/planning-and-optimising-investment-in-stores


Research papers

The application of research in the planning and evaluation of road safety publicity

This paper reviews a programme of research studies carried out on behalf of the UK Department of the Environment to evaluate the effectiveness of major publicity campaigns aimed at promoting road safety in general and the use of seat belts by...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Gerry E. Levens, Emer Rodnight
September 1, 1973
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Citation

Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/the-application-of-research-in-the-planning-and-evaluation-of-road-safety-publicity


Research papers

The use of survey research in the planning of higher education

This paper looks at the way in which survey research has helped at different stages in the life of the Open University in Great Britain. The Open University, set up in 1969 to provide a second chance for adults to obtain a university decree, is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Naomi E. Mcintosh
September 1, 1973
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Citation

Mcintosh, N. E. (1973a, September 01). The use of survey research in the planning of higher education. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/the-use-of-survey-research-in-the-planning-of-higher-education


Research papers

The nature and pattern of advertising and related research

The Marketing Communications Research Unit at Cranfield School of Management is currently conducting a long term empirical study of the Measurement of Advertising Effectiveness. It is sponsored by some 20 major organisations in the U.K., covering...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: David Corkindale, Sherril Kennedy
June 15, 1973
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Citation

Corkindale and Kennedy (1973a, June 15). The nature and pattern of advertising and related research. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/the-nature-and-pattern-of-advertising-and-related-research


Research papers

What consumerism means for market research

The purpose of this paper is to suggest some of the implications of this consumerist movement upon our own market research activities. I begin with a brief historical account of how it has developed in the United Kingdom - a development which is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Menneer
June 15, 1973
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Citation

Menneer, P. (1973a, June 15). What consumerism means for market research. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/what-consumerism-means-for-market-research


Research papers

From research to creation

The purpose of this paper is to suggest a sequence of creation which will enable the intermediary (the Creative Director, the copy-chief, the Account supervisor) to obtain advertisements which will satisfy the criteria of both the creative man and...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Henri Joannis
June 15, 1973
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Citation

Joannis, H. (1973a, June 15). From research to creation. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/from-research-to-creation