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The application of research in the planning and evaluation of road safety publicity

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Gerry E. Levens, Emer Rodnight

Abstract:

This paper reviews a programme of research studies carried out on behalf of the UK Department of the Environment to evaluate the effectiveness of major publicity campaigns aimed at promoting road safety in general and the use of seat belts by motorists in particular.

Gerry E. Levens

Author

This is a long description of some author details.

Emer Rodnight

Author

This is a long description of some author details.

Research Papers

Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: James Thayer

 

September 1, 1973

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Citation

Thayer, J. (1973a, September 01). Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/research-to-aid-in-establishing-the-effect-of-information-programs-to-change-social-behaviour-with-special-reference-to-road-safety-campaigns


Research Papers

Evaluating social persuasion advertising campaigns

Catalogue: Seminar 1977: Social Research

Author: John A. Samuels

 

December 1, 1977

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Citation

Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns


Research Papers

The evaluation of the drink and drive advertising campaign 1976/1977

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Barry Lee, John A. Samuels

 

September 1, 1978

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Citation

Lee and Samuels (1978a, September 01). The evaluation of the drink and drive advertising campaign 1976/1977. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-evaluation-of-the-drink-and-drive-advertising-campaign-1976-1977


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Citation

Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-evaluation-of-the-drink-and-drive-advertising-campaign-1976-1977