Resources Library by ANA

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: V. Vani

June 15, 1972

Impact of agricultural market research

The paper points out some reasons for the contrasts between agricultural and commercial market research. Because of the relatively small size of agricultural firms these are in general not in a position to carry out market research of their own. With...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: H. E. Buchholz

June 15, 1972

Generating new product ideas

This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Colin Greenhalgh

Company: KANTAR TNS Malaysia

August 1, 1971

Corporate image research reviewed

Corporate image research, receiving increasing attention as companies see the need to assess the value of a good corporate reputation, is defined and put into perspective in the context of various "images" that inter-relate, including the product...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Robert M. Worcester

June 15, 1971

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

In this paper I propose to outline briefly some underlying factors leading to the growth of below-the-line activity, to describe the marketing functions performed by different types of promotional activity, and to suggest a rational approach to the...

Catalogue: Seminar 1971: Below-The-Line Activities

Author: David Lowe-Watson

Company: ESSO

June 15, 1971

Market research in the service of purchasing

Although market research on the sales side cannot be regarded as a reflection of procurement market research, there are nevertheless many similarities. The buyer as market researcher can, in other words, obtain much inspiration from research into the...

Catalogue: The European Marketing Research Review 1971

Author: B. Schmidbauer

June 15, 1971

The marketing research function in an international pharmaceutical company

This talk will look at some of the major considerations which must be recognised when organising Market Research as a total company concept in an international pharmaceutical company. That is to say we are not only talking of a centralised H.O....

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: J. A. Thompson

May 3, 1971

The application of consumer research to marketing synthetic fibres

The 1960's have marked dramatic growth in consumption of fully-synthetic fibres. In 1960 they accounted for only of the consumption of the world's textile industries - by 1969 over 20/0 of fibre used was synthetic, consumption being concentrated in...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Authors: S. J. Dobbie, J. l. Harrison

September 1, 1970

Introduction to the sequence of papers

The sole purpose of research into markets lies in the support it can give to planning for different time periods. This implies that market research becomes marketing research when it also deals with research into the most economic way of application...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Jan van Rees

Company: Philips International

September 1, 1970