Abstract:
Although market research on the sales side cannot be regarded as a reflection of procurement market research, there are nevertheless many similarities. The buyer as market researcher can, in other words, obtain much inspiration from research into the sales market in the realm of survey, processing and evaluation techniques and can borrow much from them.
This could also be of interest:
Research Reports
Qualitative research into count line purchasing in self-service grocers
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1972
Research Papers
Is service measurable?
Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Glsela Steinert
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
November 1, 1969
Research Papers
Group testing in the service of market research
Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William A. Belson
 
June 15, 1961
