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Market research in the service of purchasing

Date of publication: June 15, 1971

Catalogue: The European Marketing Research Review 1971

Author: B. Schmidbauer

Abstract:

Although market research on the sales side cannot be regarded as a reflection of procurement market research, there are nevertheless many similarities. The buyer as market researcher can, in other words, obtain much inspiration from research into the sales market in the realm of survey, processing and evaluation techniques and can borrow much from them.

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