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Market research in the service of purchasing

Date of publication: June 15, 1971

Catalogue: The European Marketing Research Review 1971

Author: B. Schmidbauer

Abstract:

Although market research on the sales side cannot be regarded as a reflection of procurement market research, there are nevertheless many similarities. The buyer as market researcher can, in other words, obtain much inspiration from research into the sales market in the realm of survey, processing and evaluation techniques and can borrow much from them.

B. Schmidbauer

Author

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Research Papers

Organizational buying behavior

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige

 

June 15, 1992

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Citation

Gross, de Maricourt and Malige (1992a, June 15). Organizational buying behavior. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/organizational-buying-behavior


Research Papers

Marketing in the realm of purchasing

Catalogue: The European Marketing Research Review 1969

Author: Jurgen H. Lietz

 

August 1, 1969

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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing


Research Papers

Secure procurement

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Howard Biggs, David J. Corbett

 

June 15, 1977

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Citation

Biggs and Corbett (1977a, June 15). Secure procurement. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/secure-procurement


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Citation

Schmidbauer, B. (1971a, June 15). Market research in the service of purchasing. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/secure-procurement