Resources Library by ANA

Is the Japanese market difficult for foreign exporters to enter?

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Tom Hara

June 15, 1983

Help

My purpose is to look into the future and speculate on what sort of help we (the creatives) are going to need from you (the researchers). Will we want more from you? Will our needs be different?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Author: David Barker

June 15, 1983

Strategic planning is not dead but different

The strategic planning process has changed very significant since the early 1970s. Planning has changed in terms of scope (it needs to encompass a mere diverse range of publics) in terms of time span (the need fox' greater flexibility dictates...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Martin van Mesdag

June 15, 1983

The contribution of research to strategic planning in the airport business

The title of trie seminar suggests that strategic planning could be obsolete. I would not blame people in many industries for taking the view that strategic planning is dead. When survival itself is uncertain one simply can't afford to devote...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Michael Poole

June 15, 1983

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Tadaaki Funayama, Kazuari Ushikubo

Company: Research and Development Inc.

June 15, 1983

Contribution of sociological research to the eradication of rheumatic diseases in Spain

The paper shows that the Sociological Study on Rheumatic diseases in Spain (1981), has been very useful in the solution of the problems that this kind of disorders created not only to the Administration (Ministry of Health and Consumption) but to...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernardo Rabassa Asenjo

June 15, 1983

How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry

The central theme of this paper is that strategic planning, for both the short and long term, is going to be increasingly important throughout the 1980's and that for effective planning to be carried out information is the key resource. Market...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: John H. Fryer

June 15, 1983

Research findings and the creative process

This paper discusses some factors involved in a communication gap between clients and creatives in the development of advertising. It is almost a truism to say that communicating even within the communication industry is more complex these days. One...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Richard S. Halpern, Elizabeth H. Nelson

Companies: The Coca-Cola Company , KANTAR TNS Malaysia

January 26, 1983

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German)

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Karl-Friedrich Holm

June 15, 1982