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Is the Japanese market difficult for foreign exporters to enter?

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Tom Hara

Abstract:

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture of marketing activities of individual companies.

Tom Hara

Author

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Nishina, S. (1988a, June 15). Japanese consumers, and introducing foreign products/brands into Japanese market. ANA - ESOMAR. Retrieved April 26, 2024, from


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Citation

Hara, T. (1983a, June 15). Is the Japanese market difficult for foreign exporters to enter?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/some-patterns-of-advertising-and-sales-promotion-for-the-polish-market