Back

Is the Japanese market difficult for foreign exporters to enter?

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Tom Hara

Abstract:

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture of marketing activities of individual companies.

Tom Hara

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Japanese consumers, and introducing foreign products/brands into Japanese market

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Sadafumi Nishina

Company: Dentsu Macromill Insight

June 15, 1988

×

Citation

Nishina, S. (1988a, June 15). Japanese consumers, and introducing foreign products/brands into Japanese market. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/japanese-consumers-and-introducing-foreign-products-brands-into-japanese-market


Research Papers

Potential evolutions of medical, industrial, and distribution practices in the Japanese pharmaceutical business strategy of the Japanese government

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: J. B. Bouée

 

June 15, 1987

×

Citation

Bouée, J. B. (1987a, June 15). Potential evolutions of medical, industrial, and distribution practices in the Japanese pharmaceutical business strategy of the Japanese government. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/potential-evolutions-of-medical-industrial-and-distribution-practices-in-the-japanese-pharmaceutical-business-strategy-of-the-japanese-government


Research Papers

Some patterns of advertising and sales promotion for the Polish market

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Alexander Krzyminski

 

June 15, 1973

×

Citation

Krzyminski, A. (1973a, June 15). Some patterns of advertising and sales promotion for the Polish market. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/some-patterns-of-advertising-and-sales-promotion-for-the-polish-market


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hara, T. (1983a, June 15). Is the Japanese market difficult for foreign exporters to enter?. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/some-patterns-of-advertising-and-sales-promotion-for-the-polish-market