Abstract:
My purpose is to look into the future and speculate on what sort of help we (the creatives) are going to need from you (the researchers). Will we want more from you? Will our needs be different?
This could also be of interest:
Research Papers
Research can and does help advertising
Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan Stapel
 
June 15, 1956
Research Papers
How research can help the creative man in advertising
Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: H. Jones, Graeme Cranch, Henry Durant
 
June 15, 1980
Research Papers
With and without help
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Christoph Wild
 
June 15, 1999
