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Date of publication: June 15, 1983

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Author: David Barker

Abstract:

My purpose is to look into the future and speculate on what sort of help we (the creatives) are going to need from you (the researchers). Will we want more from you? Will our needs be different?

David Barker

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Research Papers

Research can and does help advertising

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Jan Stapel

 

June 15, 1956

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Citation

Stapel, J. (1956a, June 15). Research can and does help advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-can-and-does-help-advertising


Research Papers

How research can help the creative man in advertising

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: H. Jones, Graeme Cranch, Henry Durant

 

June 15, 1980

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Citation

Jones, Cranch and Durant (1980a, June 15). How research can help the creative man in advertising . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/how-research-can-help-the-creative-man-in-advertising-


Research Papers

With and without help

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Christoph Wild

 

June 15, 1999

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Citation

Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/with-and-without-help


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Barker, D. (1983a, June 15). Help. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/with-and-without-help